Please Release Me
Many artisans and craftspeople use models in their product photos but are they doing it “safely”? Are you getting a signed model release when you snap those shots? It isn’t a “law” but it is good business practice to obtain legal consent before using someone’s image in your advertising and marketing.
A model release form is a simple single page document where the model (or legal guardian if you are photographing children) agrees that you have the right to use their image for business usage. Some professional photographers actually “pay” their models a dollar to solidify this agreement.
But she’s my sister-in-law? He’s my best friend? While we like to think that disagreements won’t arise – the fact is they do. With a signed model release, you don’t have to fear that someone could legally prohibit you from using their image after you’ve designed an ad campaign or sent out product releases. And should your model become a “recognizable person” you might find yourself in hot water later on.
If you have a prepared model release and explain its purpose, you’ll find most people will willingly sign. Be sure to keep these releases in your file for later reference.
The take away here is to obtain a model release before you use the person in your business photography – just to be safe.
If you’d like a model release form for your own use, complete the contact form on the Rose of Sharon Jewelry site and I’ll be glad to email you the version I’ve used during my marketing career.
While this may seem a silly recommendation – do the right thing and obtain a release. It’s only your integrity at risk.
Using the image of a celebrity (even if they are deceased) in your marketing/advertising/promotion is a NO-NO! Their livelihood is tied to their image and legally they “own” it. A picture of Elizabeth Taylor or Lady GaGa used in a way that implies they endorse you or your business may seem like a great idea – until someone decides to object.
