Who Are You and Why Am I Here?
As a long-time marketing consultant, I’m always amazed when I arrive at a Facebook Fan page, a blog, a twitter channel or online store and don’t immediately know who you are and why I want to be here.
I and the Rose of Sharon Jewelry Facebook Fan Page have been busy participating in an Etsy forum-based Facebook link love campaign with tons of creative artisans and crafters “sharing the love” and building network connections. Since the posted invite or networking listing is usually just a URL, I am often a surprised visitor.
Good marketing dictates that a visitor should immediately (you’ve only got their attention for less than 10 seconds) know “Who you are” and “Why the visitor should stay.”
Take a close look at your Facebook personal page and fan page along with your blog, Etsy store and twitter account. Would a stranger know immediately what you are creating/selling?
Don’t forget to include the http:// in your web addresses to make them clickable in many sites, forums, message boards, etc.
Be specific!!! I repeat BE SPECIFIC. Saying you “craft everything” means absolutely nothing. Select a primary focus of your business and concentrate on that. Online marketing is niche marketing. Set yourself apart – create an image – let the world know you make the best ___________________.
So to all my new Facebook Fans who are promoting their own businesses – Make certain no one has to wonder about who, what, where and why when someone comes visiting.
Still confused? Leave a comment here and I’ll continue the marketing lesson or answer specific questions.
