Rose of Sharon Jewelry

Social networking is hot for businesses – at least that’s what we’ve been told. So I’ve devoted my waking hours to promoting Rose of Sharon Jewelry via Facebook, Twitter and this lonely blog for months.  We’ve been blessed with Rose of Sharon fans and personal Sharon Fullen friends and store traffic is growing rapidly. I’m loving connecting with everyone and sharing a love of handmade arts and crafts BUT

where are the sales?

I’m not a newbie marketer but social networking as a marketing tool is still pretty new. There are tons of “experts” telling us what to do and how sites like Twitter and Facebook can level the playing field for small businesses like Rose of Sharon Jewelry.

What I’d like to know is how well Social Networking is working for your business? How much time to do spend every day in keeping up with tweets and wall posts?

I’m spending so much time talking to everyone online that my studio time is really an afterthought. And that’s not why I launched Rose of Sharon Jewelry.

I’d love to hear from everyone about their real-world experiences and thoughts about their marketing via the Internet.

 

Thanks,

Thanks for stopping by again. Don’t forget to check out the newest releases in the Rose of Sharon Jewelry store.

Rose of Sharon Jewelry was spotlighted by a mutual Facebook Fan.  Thanks Janice for the support.

 

Hi - You are listed in my Facebook Discussions Board. I created a spotlight on ByHand.Me and included your necklace in it. It was published on Twitter and my Facebook page http://www.facebook.com/jkadesigns. Still working on how to get it listed and the spotlight pictures actually show up on my Facebook page but I did get the link so all fans can see your beautiful work! ~ Janice

 

The Facebook link love campaign has doubled the Rose of Sharon Jewelry fan base. When we hit 500 fans, 5 pairs of earrings were given away! Thanks to everyone who became a fan. The 5 new fans who won are: Greta Steinz, Sara Duggan, Amanda Gilmore and Pam Granger Gale.

It seems that Facebook is “afraid” of little giveaways with their rules regarding promotions within Facebook. Rose of Sharon Jewelry will continue to have these fun giveaways but you’ll need to participate via this blog of the main Rose of Sharon Jewelry site.

Don’t want to be given the boot by the FB administration so I’ll keep you informed on how to sign-up to win Rose of Sharon Jewelry prizes.

Speaking of Fans!

I was awarded a new fan prize by Fairy Cute. Yummy lip balm! I’m really enjoying how great my lips feel (it’s windy here in Sparks, NV). The vanilla mint is not too minty and stays on, too! You can check her out on Facebook just search for Fairycute!

Thanks!

Welcome to all our new Rose of Sharon Jewelry Facebook Fans.  I’ve been part of a link love campaign sharing networking info with other FB crafters. In a little over a week, I went from 300 fans to 500! And I’ve gotten to meet some wonderfully creative people.

I’ve been busy every evening keeping up with all the “fanning” pages, “following” Twitterers and “hearting” Etsy shops.  Next week, I’ll spend more time really looking at and talking with all the people I fanned.

I believe the link love campaign started on Etsy but it soon had its own momentum. In fact, I’m not certain who I heard it from but I know a good thing when I see it!

If you have a Facebook fan page promoting your creative business, stop by the Rose of Sharon Jewelry Facebook fan page and click on the My Discussions tab. You’ll find a link love  topic where you can start in sharing the link love!

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As a long-time marketing consultant, I’m always amazed when I arrive at a Facebook Fan page, a blog, a twitter channel or online store and don’t immediately know who you are and why I want to be here.

I and the Rose of Sharon Jewelry Facebook Fan Page have been busy participating in an Etsy forum-based Facebook link love campaign with tons of creative artisans and crafters “sharing the love” and building network connections. Since the posted invite or networking listing is usually just a URL, I am often a surprised visitor.

Good marketing dictates that a visitor should immediately (you’ve only got their attention for less than 10 seconds) know “Who you are” and “Why the visitor should stay.”

Take a close look at your Facebook personal page and fan page along with your blog, Etsy store and twitter account. Would a stranger know immediately what you are creating/selling?

Don’t forget to include the http:// in your web addresses to make them clickable in many sites, forums, message boards, etc.

Be specific!!! I repeat BE SPECIFIC. Saying you “craft everything” means absolutely nothing. Select a primary focus of your business and concentrate on that. Online marketing is niche marketing. Set yourself apart – create an image – let the world know you make the best ___________________.

So to all my new Facebook Fans who are promoting their own businesses – Make certain no one has to wonder about who, what, where and why when someone comes visiting.

Still confused? Leave a comment here and I’ll continue the marketing lesson or answer specific questions.

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Thanks to some wonderful new Facebook Fans, Rose of Sharon Jewelry now has a vanity Facebook address. Don't forget to bookmark http://www.facebook.com/rosjewelry and stop by often to see what's happening and to share your comments. You can also become Sharon's Facebook friend at http://www.facebook.com/roseofsharonjewelry. You may have some duplicate posts here but there is also a lot of fresh content and lots of jewelry talk.

Want to have the Rose of Sharon Jewelry blog posted on my Networked Blog feature of my Facebook page. But it won't display because there aren't enough followers of this feature. Weird - who would want to follow without any posts? Use the link below and join to help me defeat Facebook. Ha!

Follow me at Rose of Sharon Jewelry Facebook Networked Blog to help!

Rose of Sharon Jewelry has its own Facebook Fan Page. If you're a Facebook member, this is a quick and easy way to keep in touch. Fans will receive special discounts and early notice of our upcoming promotions.

Also don't forget to join our birthday club - free earrings on your birthday along with our monthly newsletter. Sign up on the right.