Category: Social Networking

Lots of Fans and Friends But Where Are The Jewelry Sales?

Social networking is hot for businesses – at least that’s what we’ve been told. So I’ve devoted my waking hours to promoting Rose of Sharon Jewelry via Facebook, Twitter and this lonely blog for months.  We’ve been blessed with Rose of Sharon fans and personal Sharon Fullen friends and store traffic is growing rapidly. I’m loving connecting with everyone and sharing a love of handmade arts and crafts BUT

where are the sales?

I’m not a newbie marketer but social networking as a marketing tool is still pretty new. There are tons of “experts” telling us what to do and how sites like Twitter and Facebook can level the playing field for small businesses like Rose of Sharon Jewelry.

What I’d like to know is how well Social Networking is working for your business? How much time to do spend every day in keeping up with tweets and wall posts?

I’m spending so much time talking to everyone online that my studio time is really an afterthought. And that’s not why I launched Rose of Sharon Jewelry.

I’d love to hear from everyone about their real-world experiences and thoughts about their marketing via the Internet.

 

Thanks,



What Do You Call Yourself?

The “creative title” you give yourself tells a story. Words set an image and affect how potential customers approach you. When introducing yourself, how do you describe yourself and your  creative work? Do you say you’re a busy Mom trying to earn some extra money, a Artisan with original work, a single gal with expensive hobbies or a devoted Grandma who does some crafting to keep busy?

How you present yourself tells people how you value what you do. Earning money from your talents is an honorable career. Don’t undermine your image by diluting your work story with “poor me” talk – I’m just trying to make some extra money, I need to pay for my hobbies, etc. By definition, if you are selling your creative work – then you are a professional. And you do not have to have formal training!

For example, people often mistakenly believe Artists are more talented or produce more “important” work than Crafters. In spite of multi-millionaire Martha Stewart working diligently to advance the image of Crafters, many of us still have to “upgrade” our titles.

Professionals have “titles” that have perceived value (notice the word perceived does not mean actual). Unfortunately, that’s the way the world works and if you want to earn money from your art/craft/creative work, you need to be sure you are representing yourself as a valuable, creative talent.

For many years during my early writing career, I never told people I was a writer. I was just a Mom, a wife and freelancer. A wise Life Coach made me introduce myself every morning to my bathroom mirror. I’m a professional writer who specializes in….

She also made me carry my business cards everywhere and to assertively introduce myself to as many people as I could for 2 weeks. That was a hard task for me! It made my knees shake every time. BUT, at the end of the 2 weeks – I knew I was a professional writer and published author.

So when I launched Rose of Sharon Jewelry, I proudly announced to everyone that I am a professional Jewelry Artist. I’m not a Grandma stringing necklaces, a wife making money on the side or a woman hoping to pay for her bead addiction – I’m an ARTIST!

So this week, rework your story, update your Twitter, blog, Facebook or MySpace profile to reflect your position within the creative world. Announce proudly, who you are (not who you are in relationship to others). Put it on your business cards and get out there and tell everyone!

 

Good Luck!

 

P.S. Never be embarrassed that you want to be paid for your work! What you do has value beyond money but money is a good start. LOL



Planning For Spring

Even snow on the ground won’t stop me from preparing for Spring! Pulled out all the garden catalogs, ordered more plants and today I’m featuring two great handmade jewelry designs that shout Spring!

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Pink = Spring for a gardener like me. And nothing compares to the bold pink of Candy Jade.

Fetching in Pink is a handmade pink Candy Jade necklace with matching earrings and bracelet from the talented Sandra Lee.

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Sandra loves to make matching pieces so this Fetching In Pink set includes earrings (left) and a wonderful bracelet. You can wear them together for a traditional coordinated look or separately for just a splash of Jade.

 

 

 

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April Remembered is a lovely enameled floral pendant accented with Swarovski crystals on a silver chain. Betty created this design and says she' hopes someone who loves flower will wear it with pride.

 

 

 

 

I have another half dozen brand new necklaces waiting to be posted in the Rose of Sharon Jewelry store. Subscribe to the ROSJ blog today and you’ll be the first to know when they are available.

Win a Pair of Earrings

We’re counting down to 1,000 Facebook fans for Rose of Sharon Jewelry. We’ve passed the 900 mark and are eager to give away a beautiful beaded watch from the A.F.F. Jewelry collection. Just become a Facebook fan at http://www.facebook.com/rosjewelry to be eligible to win. All fans are eligible for the drawing so do your part and pass it on!

I’ll use Random.org to pick the winner! It’s a lot easier than writing 1,000 names on little slips of paper and then drawing from a hat!

 



Rose of Sharon Jewelry Featured

Rose of Sharon Jewelry was spotlighted by a mutual Facebook Fan.  Thanks Janice for the support.

 

Hi - You are listed in my Facebook Discussions Board. I created a spotlight on ByHand.Me and included your necklace in it. It was published on Twitter and my Facebook page http://www.facebook.com/jkadesigns. Still working on how to get it listed and the spotlight pictures actually show up on my Facebook page but I did get the link so all fans can see your beautiful work! ~ Janice

 



Fan Thanks

The Facebook link love campaign has doubled the Rose of Sharon Jewelry fan base. When we hit 500 fans, 5 pairs of earrings were given away! Thanks to everyone who became a fan. The 5 new fans who won are: Greta Steinz, Sara Duggan, Amanda Gilmore and Pam Granger Gale.

It seems that Facebook is “afraid” of little giveaways with their rules regarding promotions within Facebook. Rose of Sharon Jewelry will continue to have these fun giveaways but you’ll need to participate via this blog of the main Rose of Sharon Jewelry site.

Don’t want to be given the boot by the FB administration so I’ll keep you informed on how to sign-up to win Rose of Sharon Jewelry prizes.

Speaking of Fans!

I was awarded a new fan prize by Fairy Cute. Yummy lip balm! I’m really enjoying how great my lips feel (it’s windy here in Sparks, NV). The vanilla mint is not too minty and stays on, too! You can check her out on Facebook just search for Fairycute!

Thanks!

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500 & Counting Facebook Fans

Welcome to all our new Rose of Sharon Jewelry Facebook Fans.  I’ve been part of a link love campaign sharing networking info with other FB crafters. In a little over a week, I went from 300 fans to 500! And I’ve gotten to meet some wonderfully creative people.

I’ve been busy every evening keeping up with all the “fanning” pages, “following” Twitterers and “hearting” Etsy shops.  Next week, I’ll spend more time really looking at and talking with all the people I fanned.

I believe the link love campaign started on Etsy but it soon had its own momentum. In fact, I’m not certain who I heard it from but I know a good thing when I see it!

If you have a Facebook fan page promoting your creative business, stop by the Rose of Sharon Jewelry Facebook fan page and click on the My Discussions tab. You’ll find a link love  topic where you can start in sharing the link love!




Who Are You and Why Am I Here?

As a long-time marketing consultant, I’m always amazed when I arrive at a Facebook Fan page, a blog, a twitter channel or online store and don’t immediately know who you are and why I want to be here.

I and the Rose of Sharon Jewelry Facebook Fan Page have been busy participating in an Etsy forum-based Facebook link love campaign with tons of creative artisans and crafters “sharing the love” and building network connections. Since the posted invite or networking listing is usually just a URL, I am often a surprised visitor.

Good marketing dictates that a visitor should immediately (you’ve only got their attention for less than 10 seconds) know “Who you are” and “Why the visitor should stay.”

Take a close look at your Facebook personal page and fan page along with your blog, Etsy store and twitter account. Would a stranger know immediately what you are creating/selling?

Don’t forget to include the http:// in your web addresses to make them clickable in many sites, forums, message boards, etc.

Be specific!!! I repeat BE SPECIFIC. Saying you “craft everything” means absolutely nothing. Select a primary focus of your business and concentrate on that. Online marketing is niche marketing. Set yourself apart – create an image – let the world know you make the best ___________________.

So to all my new Facebook Fans who are promoting their own businesses – Make certain no one has to wonder about who, what, where and why when someone comes visiting.

Still confused? Leave a comment here and I’ll continue the marketing lesson or answer specific questions.




Do You Plurk?

The quirky timeline/networking site Plurk has captured my eye this week. Looks like a lot of fun to gather and communicate. Need someone to join me in the fun. Won't you come out to play at Rose of Sharon Jewelry's Plurk account.
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