Who Are You and Why Am I Here?
As a long-time marketing consultant, I’m always amazed when I arrive at a Facebook Fan page, a blog, a twitter channel or online store and don’t immediately know who you are and why I want to be here.
I and the Rose of Sharon Jewelry Facebook Fan Page have been busy participating in an Etsy forum-based Facebook link love campaign with tons of creative artisans and crafters “sharing the love” and building network connections. Since the posted invite or networking listing is usually just a URL, I am often a surprised visitor.
Good marketing dictates that a visitor should immediately (you’ve only got their attention for less than 10 seconds) know “Who you are” and “Why the visitor should stay.”
Take a close look at your Facebook personal page and fan page along with your blog, Etsy store and twitter account. Would a stranger know immediately what you are creating/selling?
Don’t forget to include the http:// in your web addresses to make them clickable in many sites, forums, message boards, etc.
Be specific!!! I repeat BE SPECIFIC. Saying you “craft everything” means absolutely nothing. Select a primary focus of your business and concentrate on that. Online marketing is niche marketing. Set yourself apart – create an image – let the world know you make the best ___________________.
So to all my new Facebook Fans who are promoting their own businesses – Make certain no one has to wonder about who, what, where and why when someone comes visiting.
Still confused? Leave a comment here and I’ll continue the marketing lesson or answer specific questions.
5 comments
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You are so right! I follow lots of blogs and visit tons of sites and the ones I find I come back to regularly provide information, eye candy and a great welcome. Keep up the lessons. I appreciate them. Off to see if my site meets your criteria…. http://www.abeadedaffair.com
Thanks,
Lois
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Lois,
I think a lot of people agree but don’t know why they don’t feel right when visiting a site, etc. I’ve looked at your site. It’s a visually pleasing site. However, the word jewelry or any other keyword (i.e. identifying words) doesn’t appear until the second half of the page. I have a very large monitor and can see a lot of your site in one glance but your message is missing. You also need keyword intensive copy to make search engines happy.
Your “power” words and message needs to be the first part of your copy for visitors and search engines. These must be text words and not pictures of words such as your banner and links.
Hope that helps.
Sharon
P.S. I’d love to have your other networking info to connect via FB, Twitter, etc.
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That all makes lots of sense. Thank you. I will make some changes to the first page this weekend. My site is really more about wire and beads but I use it for jewelry too. I see your point. I included my link hoping you would look and comment and give me some pointers. Love it when a plan comes together.
I’d love to connect with you also. I’m A Beaded Affair everywhere. FaceBook personal and fan page, twitter, 19 ning groups, etsy, artfire, ecrater, silkfair, zibbet…I’m all over the place, lol. Let me know if you need links.
Lois