Rose of Sharon Jewelry

As a professional business person, I would never want to compete with my customers so it seems strange that jewelry suppliers market and sell finished jewelry.  Would you run your business that way?

To keep costs low and quality high, I am always searching for trusted suppliers. This means I am always searching the Web for “wholesalers” and suppliers. So many sites advertise that they offer “wholesale to the public”. I’ve worked in several different industries as a marketing professional and I find simply false advertising. Either you are a legitimate wholesaler or you are just a company offering a progressive discount system for anyone with a credit card.

But it is the companies that sell beading supplies at “wholesale” and imported finished jewelry that offend me. As a handmade jewelry artist and managing partner of Rose of Sharon Jewelry, I spend a lot of my time establishing our brand and our perceived value. This is a critical action for anyone creating a craft/art/design that value is set by desire and what the market will bear more than commodity items.

If you’ve ever heard “I could make that for half that price”, you know that setting value can be tough. And many crafters/artists/designers tend to cave in and lower their prices. The last thing we need is to have the suppliers we do business with contributing to this obstacle.